Greater brand transparency and clarity is expected, more now than ever before. The need to stand out and form emotional connections, in increasingly noisy environments, is paramount.
Research shows that purpose-driven, design-focused companies, outperform competitors and increase revenue at twice the rate of industry benchmarks.
Since graduating from LJMU in 2000, I’ve helped clients build stronger brands, create narratives, and engage and inspire their audiences.
Believing a brand's verbal purpose should be clear before becoming externally visible, I approach projects in the same way. I aim to define a core thought for every project and let that idea develop and grow. I then work hard to make it work simply.
